It so happens that I’ve ended up deleting all the songs on my phone. So when I am trying to avoid talking at work or trying to not let the traffic irritate me too much, I’m mostly switching between Radio channels.
Apart from the songs, the jingle-filled ads, there’s one interesting pattern I noticed. The pattern of using nationalism in the ads! And no, I’m not just talking about Baba Ramdev’s Patanjali which is sort of a torch-bearer for this.
There are many ads which try to somehow connect the dots of patriotism and commercialization. And believe ve me, it’s tempting.
Even when we “aspire” for everything foreign and even our definition of “development” is based on the parameters of those very foreign nations, a sales strategy of patriotism, seems to be working.
Even movie choices are decided based on these parameter now. Going to watch a movie in itself is a statement!
But aren’t we all suckers for patriotism? I mean, even the instrumental tune of the national anthem gives us goosebumps! Damn!
And our very proactive government is also in the process of even making the disabled people respect the national anthem. Equality, right?
So, all you marketers out there, find the dotted line and connect your product with patriotism, it’s a recipe for success.