I’ve never been involved in our Family business of Tent Decorations, not as much as my father would have liked, unlike my younger brother. It was sort of an accepted fact that I won’t be joining the business.
A business started by my Grandfather in 1981 and which continues to remain part of our Family Identity. Of course, Entrepreneurial instincts have always been there, but the inclination to be part of it, have been missing. I won’t go into the reasons for the same.
However, while being a Digital Junkie and sort of marketer, have this urge to be part of the transformation of the family business into the 3rd Generation. A generation which even I am also a part of.
To carry out this initiative, even sitting 1800 kilometers away in Bangalore, the only contribution I can make is to make the digital Transformation of our business.
For a market like Jamshedpur and the target audience, it is not very late for digital presence. A start can always be made. Sona tent and Decorations is taking the next big plunge. It has been 34 years of being in business and it is time to push for change.
I would of course need support from all of you to kick-start this initiative. A simple “like” on the Facebook page, would be good enough for a start.
Your suggestions on improvements on what do you expect from an Event Planner, or a decorator, would be much appreciated. Anything which you feel would be helpful in a new projection of a decades-old business would be helpful.
Your support will be a valuable addition to this Transformation process.